In a few days’ time millions of living rooms around the world will be filled with the intoxicating sound of football stadiums. Like modern day gladiators, special elite forces of the nations will battle in grand arenas for the biggest sporting trophy in the world. Thankfully, these battles won’t be a fight for life or death. There won’t be wild animals, brutal fighting, blood and killing at the end but there will be something else that is wild about these games and actually has brutalised the lives of millions in Brazil and around the world. That beast is called neoliberal market economy, or simply ‘capitalism’. Like the gladiator battles of the ancient times, these modern day games will be a fight for more wealth, not for the millions in their living rooms and thousands filling the stadiums but for a few who are in the business of football.